The difference being that people "pirating" means (typically) that they're downloading for personal use, not for the purpose of generating revenue or profit. T

The difference being that people "pirating" means (typically) that they're downloading for personal use, not for the purpose of generating revenue or profit. These companies are getting slaps on the wrist for illegal behaviour and can simply consider it a cost of doing business unless the incentives change, eg unless the proceeds of the crime are stripped from them with additional punitive damages.