Well, some quick back of the napkin math shows that at the upper end (999,999,999 users) the fine equates to roughly a $.95 CPM and at the lower end (100,000,00

Well, some quick back of the napkin math shows that at the upper end (999,999,999 users) the fine equates to roughly a $.95 CPM and at the lower end (100,000,000) it equates to a $9.50 CPM. So the question is where their margins fall in line with those numbers. I've never negotiated with InMobi so don't have a sense of their rates, but doing more than a $1 CPM seems entirely doable. $9.5 on mobile is a bit tougher, but depending on how they leveraged that data, still possible (particularly if they are brokering that data with any cookie onboarding services in addition to just serving an ad). My coffee is still kicking in and I'm in a full on food coma, so someone please feel free to chime in and correct my math/logic here if I'm wrong.