Do you honestly think it was on the order of half a cent per, or close enough that this penalty has teeth? Several months ago, Verizon was fined $1.3m for thei

Do you honestly think it was on the order of half a cent per, or close enough that this penalty has teeth? Several months ago, Verizon was fined $1.3m for their UIDH "super cookies". That worked out to half a minute of their revenue for 2015 — for a program that had been in place since 2012. These penalties are meaningless. They're press release fodder for the company paying them, to be able to say to people, "Gosh, I guess we were naughty. We're really, really sorry. See how contrite we are? You can totally still trust us!" The lawyer who negotiated that settlement for Vz probably got a bigger bonus than the fine the company paid.