The goal is reduce the size of the phone that's lovingly displayed on the wood and glass table at your local Apple store next to a tasteful sign informing you h

The goal is reduce the size of the phone that's lovingly displayed on the wood and glass table at your local Apple store next to a tasteful sign informing you how much of your money they want. If it requires you to also purchase and carry a bag of crap tethered to it like a 1990s bag phone, they're pretty much fine with that.