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http://www.wired.com/2012/04/why-is-htc-choosing-phone-thinness-over-battery-life/ http://www.wired.com/2012/04/why-is-htc-choosing-phone-thinn... > According

http://www.wired.com/2012/04/why-is-htc-choosing-phone-thinness-over-battery-life/ http://www.wired.com/2012/04/why-is-htc-choosing-phone-thinn... > According to Kilburn, HTC’s consumer research shows people prefer thin smartphones — between 8 mm and 10 mm thick — as opposed to thicker devices with longer battery life. One data point, but that's what HTC's claiming their customer research shows, and Apple's trends suggest their internal data points the same way.

CaptSpify 10y ago
Maybe I missed it in the article, but it's interesting to me that people aren't give 2 versions of the same device to choose from. That's like saying people prefer the color blue, because they keep buying blue Accords over red Civics. There's clearly more than the one option going into the choice here.
dingaling 10y ago
> between 8 mm and 10 mm thick That's not particularly thin, both Vivo and Oppo have models under 5mm. The former even managed to keep the 3.5 jack in the 4.75mm X5.