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I understand your point: if sales go up then it matters fuck all how many people complain (see: Facebook redesigns and growth from 2004-2011). However, ideally
by dasil003 10y ago
I understand your point: if sales go up then it matters fuck all how many people complain (see: Facebook redesigns and growth from 2004-2011).
However, ideally you will both not purchase and complain publicly, preferably with well-reasoned arguments. Not only will this potentially help dissuade far more people from purchasing a new iPhone than your meager 1-person boycott will, but you can bet there are factions inside Apple that fought tooth and nail against this change, and a large amount of press supporting their opinion helps them make the case internally.
- JoeAltmaier 10y agoI take a similar tack when upset with a retail establishment. Rather than angrily claiming "I'm never coming back! And I'm telling my friends to never come here again!" which they've all heard ten million times, I try this: "I've been a customer for years, and this experience disappoints me. I've come to expect more from you folks. I hope in future we can come to a better conclusion. Is there somebody I can talk to about my concerns?" They (sometimes) look alarmed/turn white, and often get a manager. Of course this is just retail outlets, not manufacturers.
- Grishnakh 10y agoRetail stores are much more connected to their local communities, and more worried about individual customers. They also believe more in the old saw that for every 1 person who complains, there's 9 more who just walked away. And finally, there usually is real competition in place for any given retail store. Big global manufacturers don't really see that, and don't care. If people are going to continue to buy from them regardless, they have little incentive to listen to their petty concerns. While there is significant competition for the iPhone (called Android), Apple is extremely profitable, far more so than Android, and there doesn't seem to be any limit to how much Apple can squeeze its customers.