Luxury and perceived value are powerful things. I can cut the price on a set of products for several days and boost the sales of products that are not on sale

Luxury and perceived value are powerful things. I can cut the price on a set of products for several days and boost the sales of products that are not on sale - while not even selling any of the items that are discounted. Just the increased awareness combined with the desire to be more luxurious (with a hint of the awesomeness of a $150 vibrator) sells it.