Edit: Let's just call it investing in customer development rather than idea development. Ask your target market. I used to brush this same advice off each of t

Edit: Let's just call it investing in customer development rather than idea development. Ask your target market. I used to brush this same advice off each of the millionth times I read it, but do this at your own peril. Nobody is going to give you better advice than your customers, especially if they speak with their money. Is the market viable? Ask the market. Will customers pay for this service. Ask the damned customers! As someone who has shy'd away from asking people in real life, I must say it's quite a revelation.