Every time you lose (you hit a snake) you are showed a full screen ad. And you lose a lot during a 30-min play time. Multiply that for millions of players ever

Every time you lose (you hit a snake) you are showed a full screen ad. And you lose a lot during a 30-min play time. Multiply that for millions of players every day. EDIT: The WSJ article mentions an average of 460 million game losts a day (which means about 460 million ad impressions a day...you know, some of us have adblockers on android)