Microsoft's business shifted too. Long gone are the days they were a software vendor for end user. Nowadays they produce services and hardware products for ente

Microsoft's business shifted too. Long gone are the days they were a software vendor for end user. Nowadays they produce services and hardware products for enterprise customer. And end user are the product, their new subscription based Office and Win10 collects a lot of private data like key presses (keylogger), audio from microphone, scans documents and uploads unspecified tracking data in many encrypted TLS (phone home). And Microsoft is known to suddently compete with you. There is a rule, never compete with Microsoft, they have more money than you, they will make their competiting product/service/hardware available for less money than you could offer.