>An insurance company somehow gets their hands on search data and finds a way to associate that with their customers You mean like the AOL search data leak? I

>An insurance company somehow gets their hands on search data and finds a way to associate that with their customers You mean like the AOL search data leak? I never read anything about insurance companies misappropriating the data in this manner. So I'd say its more of a long shot. Same with political parties... again, never read anything like that. Not to say that it hasn't happened, I'd be curious if anyone has any information to show if it has?