You need peer-to-peer, fully encrypted applications. Sites are coordinated with a "publish-subscribe" mechanism. You put up a service on your local machine (ch

You need peer-to-peer, fully encrypted applications. Sites are coordinated with a "publish-subscribe" mechanism. You put up a service on your local machine (chat, webserver, etc) You "publish" the IP address and public key your site. You "subscribe" to a site using the IP address and public key. We used to run bulletin board systems (BBS) in this fashion. It worked rather well. Peer-to-peer cuts out the big server guys (Google, Facebook, etc.) They can no longer gather your data. Encryption end-to-end makes it impossible to insert ads. It makes it hard to gather data. We need more peer-to-peer, fully end-to-end encrypted publish/subscribe software.