Its used here as a marketing and branding term, not "efficient distribution mechanism" as you interpreted it. So they are playing on people's (correct) percepti

Its used here as a marketing and branding term, not "efficient distribution mechanism" as you interpreted it. So they are playing on people's (correct) perception that "the grid" is the man with a death grip on your wallet, while you, as a techie, just appreciate the obvious benefits a power distribution system. You need to put your bullshit hat on when you read these things.