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I think the major problem is the total lack of synergy between Tesla and SCTY. Tesla has a sales program which is basically 0 marketing, 0 sales, 100% inbound
by josh2600 10y ago
I think the major problem is the total lack of synergy between Tesla and SCTY.
Tesla has a sales program which is basically 0 marketing, 0 sales, 100% inbound and SCTY is tele-sales + door to door (which is payroll intensive and harder to manager). Tesla has an operations cycle which is completely centralized except for the car delivery. All of SCTY is contractors installing stuff on customer roofs.
I do not see any operational synergies between the two companies except for the superchargers (and buying SCTY for superchargers feels wrong).
- azernik 10y agoWhat the press release talks about is combined installation of solar panels and Tesla home infrastructure (charging station + Powerwall). I think that speaks to the sales perspective too - it could be very easy to upsell the (incoming) Tesla customer to a Tesla + SolarCity installation, for a lower CAC than the usual SolarCity sale.
- josh2600 10y agoI get that, but do they really need to buy solarcity to do that partnership? Why would SCTY not just become a sales channel for TSLA?
- gpm 10y agoOptics for consumers, it feels more scummy to have one company advertise another than a company advertise itself. At least to me. It also makes the accounting simpler and liability, this way no one is going to sue Tesla for giving too good a deal to Solar City, or the reverse.
- deleted 10y ago[deleted]
- wojcech 10y agoTesla is coming out with their "plebeian" model soon isn't it? Maybe some of that marketing will be directed to push those