4 ms·

SolarCity moves 100% of their product through churn-and-burn tele-sales. Elon may have a rude awakening transitioning from"pull" marketing to "push" marketing.

SolarCity moves 100% of their product through churn-and-burn tele-sales. Elon may have a rude awakening transitioning from"pull" marketing to "push" marketing. You can't do a 1hr webcast and get 400k solar "pre-pays."

aerovistae 10y ago
A rude awakening? The company was his idea, and he has been chairman from the beginning. Do you think he doesn't know how the business works?
- jpeg_hero 10y ago
  "Um, yeah, um, so we're here to announce something that is ... ah, sort of amazing ... it's the Tesla Energy Roof" (show cgi render on the big screen behind him) "and, um, it's like the roof you have now, but it's made of energy. Pre-order today." <crickets>
tlb 10y ago
What do you mean by churn-and-burn in the context of rooftop solar? Most people have only one roof, so a solar installation is a one-time purchase. What would low churn look like?
- jpeg_hero 10y ago
  Churning through large amounts of phone numbers / consumers with aggressive sales tactics aka "dialing for dollars" (Not churn in the saas sense of the word)
- jpeg_hero 10y ago
  If boiler room selling is not hardcore enough for you, looks like SolarCity will let you go full "Glengarry Glen Ross" with an in-person "sit" at the customer's house for the real hard sell... >You will be responsible for identifying potential customers, answering their questions regarding our service and driving to customer consultations and signing them up for our service in their homes. >TOP PERFORMERS ONLY! >Unlimited Earning Potential >2 years prior experience in a quota-driven sales position highly preferred >This position requires proactively approaching customers throughout the store by engaging the customers in one-on-one discussions and regularly moving with them as they shop http://www.indeed.com/cmp/SolarCity/jobs/Sales-Representative-Work-1a5945a7b6ff9b19 http://www.indeed.com/cmp/SolarCity/jobs/Sales-Representativ...
  - NikolaNovak 10y ago
    WoW. Exactly like a job I almost took but luckily bailed out of as a teenager... still causes shudders, thinking about being on either side of that relationship :-O
    - imanagedog 10y ago
      This is hilarious. In my first year of college I almost took a job at a car dealership. I did the group interview and "sold" them a stapler. They were very impressed and offered me a job. One of them told me it wasn't compatible with college given the time commitment and that I should quit college and take that job, pointing to his "success" of owning five cars. I went to college instead.

aerovistae 10y ago

A rude awakening? The company was his idea, and he has been chairman from the beginning. Do you think he doesn't know how the business works?

jpeg_hero 10y ago
"Um, yeah, um, so we're here to announce something that is ... ah, sort of amazing ... it's the Tesla Energy Roof" (show cgi render on the big screen behind him) "and, um, it's like the roof you have now, but it's made of energy. Pre-order today." <crickets>

tlb 10y ago

What do you mean by churn-and-burn in the context of rooftop solar? Most people have only one roof, so a solar installation is a one-time purchase. What would low churn look like?

jpeg_hero 10y ago
Churning through large amounts of phone numbers / consumers with aggressive sales tactics aka "dialing for dollars" (Not churn in the saas sense of the word)
jpeg_hero 10y ago
If boiler room selling is not hardcore enough for you, looks like SolarCity will let you go full "Glengarry Glen Ross" with an in-person "sit" at the customer's house for the real hard sell... >You will be responsible for identifying potential customers, answering their questions regarding our service and driving to customer consultations and signing them up for our service in their homes. >TOP PERFORMERS ONLY! >Unlimited Earning Potential >2 years prior experience in a quota-driven sales position highly preferred >This position requires proactively approaching customers throughout the store by engaging the customers in one-on-one discussions and regularly moving with them as they shop http://www.indeed.com/cmp/SolarCity/jobs/Sales-Representative-Work-1a5945a7b6ff9b19 http://www.indeed.com/cmp/SolarCity/jobs/Sales-Representativ...
- NikolaNovak 10y ago
  WoW. Exactly like a job I almost took but luckily bailed out of as a teenager... still causes shudders, thinking about being on either side of that relationship :-O
  - imanagedog 10y ago
    This is hilarious. In my first year of college I almost took a job at a car dealership. I did the group interview and "sold" them a stapler. They were very impressed and offered me a job. One of them told me it wasn't compatible with college given the time commitment and that I should quit college and take that job, pointing to his "success" of owning five cars. I went to college instead.