We think the primary way we have impact is shifting people from options with lower social impact to higher social impact. Tracking "number of plan changes" is a

We think the primary way we have impact is shifting people from options with lower social impact to higher social impact. Tracking "number of plan changes" is a reasonable proxy for that. We also evaluate what the plan changes were in more depth - doing a quick review every week and an in-depth review once a year where we interview a sample.