> Not because it's good for their bottom line, but because they think it's the right thing to do. I agree with the op but want to take this one step further.

> Not because it's good for their bottom line, but because they think it's the right thing to do. I agree with the op but want to take this one step further. When you're apple's size, perhaps what's good IS good for your bottom line, in the long term. Can you really grow a company when most people are too poor to afford your products? No, you really can't. Will apple do better if there are many more people with disposable income enough to buy more apple products? I think so. Maybe spending money on education and fixing the environment are necessary for them if they want to keep growing. I'm not saying this to be cynical - i'm saying this because if it's true, it doesn't actually matter whether this is a dollars and cents calculation.