I setup a Genesis theme for my brothers shop. I also added the Yoast plugin. There is really nothing stopping you from using both. I think from a business ow

I setup a Genesis theme for my brothers shop. I also added the Yoast plugin. There is really nothing stopping you from using both. I think from a business owner's perspective, having something that works is better than nothing. If you read through all the SEO forums, they always have these tweaks that people do to the Yoast config. A non technical business owner is not going to be able to do this. If Genesis gives you something out of the box, it adds value for the business owner.