3 ms·

I'm guessing the real reason the company's not marketing to vegans because there's essentially zero need to market to vegans, and good reasons not to. Vegans a

I'm guessing the real reason the company's not marketing to vegans because there's essentially zero need to market to vegans, and good reasons not to. Vegans are a relatively night-knit lot. As long as it contains no animal products and tastes good, all they'll need to do is pass out a few free samples at a single vegan meetup and then sit back and wait. Every strict vegetarian on the continent will be talking about it within a week. Meanwhile, if they do spend much money on marketing it to vegans then they risk locking themselves into niche product status as a result of the public perceiving it as being all covered in vegan cooties. I know of at least one fairly popular cafe that only serves vegan baked goods, but does not publicly label them as such for that reason.

johnmaguire2013 10y ago
Great points. There is a restaurant in my city that serves exclusively vegan food, from lunch and dinner entrees to bakery sweets. It's actually one of my favorite restaurants (despite not being vegan) but it's very difficult to convince my non-vegetarian/non-vegan friends to go try it with me.
- bunderbunder 10y ago
  There seems to be a weird mental block for a lot of people. I've seen non-vegetarians be genuinely surprised to be informed that peanut butter and jelly sandwiches are vegan.
  - Tiksi 10y ago
    As someone with a mental hesitation (not quite a block) on food advertised as vegan, my reasoning is due to the type of food I'd expect. If it's advertised as vegan, I'm expecting food that would otherwise not be vegan that has been compromised to make the vegan version. If it's not advertised as vegan, I'm expecting food that just happens to be vegan, but is not the intended goal of the food. It's good food compared to all food vs good only compared to vegan food. Take veggie burger patties. I've had some that were not made to resemble meat, but were just vegan ingredients in patty form, that are on par with some of the best meat burgers I've had. I've never had a veggie patty that was supposed to taste like meat that I could finish a bite of.

johnmaguire2013 10y ago

Great points. There is a restaurant in my city that serves exclusively vegan food, from lunch and dinner entrees to bakery sweets. It's actually one of my favorite restaurants (despite not being vegan) but it's very difficult to convince my non-vegetarian/non-vegan friends to go try it with me.

bunderbunder 10y ago
There seems to be a weird mental block for a lot of people. I've seen non-vegetarians be genuinely surprised to be informed that peanut butter and jelly sandwiches are vegan.
- Tiksi 10y ago
  As someone with a mental hesitation (not quite a block) on food advertised as vegan, my reasoning is due to the type of food I'd expect. If it's advertised as vegan, I'm expecting food that would otherwise not be vegan that has been compromised to make the vegan version. If it's not advertised as vegan, I'm expecting food that just happens to be vegan, but is not the intended goal of the food. It's good food compared to all food vs good only compared to vegan food. Take veggie burger patties. I've had some that were not made to resemble meat, but were just vegan ingredients in patty form, that are on par with some of the best meat burgers I've had. I've never had a veggie patty that was supposed to taste like meat that I could finish a bite of.