Considering how so many people won't even pay a dollar or two up front for a game or app (and for these silly little Flash-type games, I often don't blame them)

Considering how so many people won't even pay a dollar or two up front for a game or app (and for these silly little Flash-type games, I often don't blame them) I can't imagine people paying $99/yr to be able to "sideload" them. I think the issue has more to do with the opacity of the approval process and possibly the role of standard web technology for distributing lightweight applications without the need for native apps or some company's approval.