Why should they pay more? People like value. Given two products they will always pay less. I think there is a small minority that pays premium for local, differ

Why should they pay more? People like value. Given two products they will always pay less. I think there is a small minority that pays premium for local, difference, culture, the masses want as much value as possible. Price is a significant motivator of purchasing decision. And most people barely earn enough money to justify premium purchasing decisions. People are dumb idiot sheep well under the thumb of corporations. They are irrational and yet act in predictable ways when serviced by large corporations which are looking to create a monoculture. If you want any sense of culture, of variety, of difference, then you should never ever buy this argument of letting people vote with their wallets, because we know what that leads to, it leads to the cheapest lowest cost goods and economies of scales dominate the market and create a monoculture. Big fish at the expense of the little guys always win this game of letting people vote with wallets. And those big fish are usually not local and they sell everyone the same thing, all over the globe.