I had a marketing application that sort of hacked on the Twitter API. Because of the API TOS, we couldn't really tell anyone how to use it, which made online ma

I had a marketing application that sort of hacked on the Twitter API. Because of the API TOS, we couldn't really tell anyone how to use it, which made online marketing very difficult. The solution I found was to host in-person classes on social media marketing. I would give a high level view of the marketing strategies and then plug my tool as one of the options. This had a few advantages: - Everyone had been "on boarded" before even trying the product. - Everyone now had expertise on the subject they could share with friends and coworkers. - Each class gave me the attention of ~30 genuinely interested people. - The income from the classes really helped as I bootstrapped the startup. Of course - some people were very annoyed by my advertisement. But in all fairness, the information was high value and many people enjoyed it.