I don't think this is an attempt by Docker to sell tools to make money. They are improving their ecosystem to make their company more relevant which may or may

I don't think this is an attempt by Docker to sell tools to make money. They are improving their ecosystem to make their company more relevant which may or may not snowball into other companies actually paying for their services (Docker Cloud, etc). Few companies are investing in making money by selling tools. Instead, you see Google/Amazon/Microsoft improving their cloud offerings and hoping you will your money there. They are giving away their tools (Kubernetes, Visual Studio, etc) hoping their environments become more attractive to you. I hope we are not repeating history with the "DAB" the same way the container spec in the past. The industry is tired of these format fights and we need standardization to move things forward. I would put more faith in the "DAB" format if it was announced as something coming from the CNCF or similar. During the keynote the Atomic Nulecule [1] format came to mind... I don't know how it compares but it looks similar. 1 - https://github.com/projectatomic/nulecule https://github.com/projectatomic/nulecule