I've always found this guide[1] to be tremendously helpful to people looking for a good primer on SaaS business metrics. Important to remember here is that VC

I've always found this guide[1] to be tremendously helpful to people looking for a good primer on SaaS business metrics. Important to remember here is that VC funding is not the path for everyone, and what a VC wants may not always fully align with what a business owner wants. If someone has a small SaaS product where the 3x multiple is lower, perhaps that is ok with them if it still allows them to run it as a lifestyle business. Ultimately these things are flexible (with the exception of CAC < CLTV). [1] http://www.forentrepreneurs.com/saas-metrics-2/ http://www.forentrepreneurs.com/saas-metrics-2/