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At http://voucherify.io http://voucherify.io (API platform) we try to follow Zencoder's advice http://blog.zencoder.com/2012/05/31/selling-to-developers-is-nei
by sedzia 10y ago
At http://voucherify.io http://voucherify.io (API platform) we try to follow Zencoder's advice
http://blog.zencoder.com/2012/05/31/selling-to-developers-is-neither-b2b-nor-b2c/ http://blog.zencoder.com/2012/05/31/selling-to-developers-is...
To put it in a nutshell, this means generating valuable content and implementing helpful libraries and integrations. Then we try to share it with our target (developers, technical product managers, CTOs) through ProgrammableWeb, GitHub and Quora. See e.g.
- http://www.programmableweb.com/api/voucherify http://www.programmableweb.com/api/voucherify
- https://github.com/voucherifyio/coupon https://github.com/voucherifyio/coupon
We're a team of 3.
- shimon 10y agoAre you guys profitable? I feel like it's super hard to be profitable for any length of time in any developer tools business, because there are many perceived alternatives including build-it-yourself. In contrast, if you want to build a small profitable SaaS business, I think one of the best pieces of advice would be to focus on an under-served group that can't implement software for themselves.
- sedzia 10y agoNot yet. We realise there's a long road in front of us. Integrations with bigger enterprises take time. Nevertheless we grow steadily.