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I am no expert but I think if you sell B2B ads on FB and Twitter are not best place. It doesn't look professional IMO. And I think really people who make decisi
by ozim 10y ago
I am no expert but I think if you sell B2B ads on FB and Twitter are not best place. It doesn't look professional IMO. And I think really people who make decisions in business are not hanging out on FB. More like on LinkedIn and specialist sites relevant for their business.
- gk1 10y agoYes to testing LinkedIn. Twitter could also work if your audience hangs out there (you may be surprised...). On Twitter and LinkedIn you're catching people as they're browsing, not actively looking for a solution, so you should promote educational content rather than the product/service itself.
- cyberferret 10y agoGood tip. I've pulled all paid advertising from Facebook and Twitter, but there are a TON of HR related companies on there tweeting articles and advice, so nowadays I actively seek out great articles and use BufferApp to schedule a regular trickle of them on my own feeds. I get a fair few new followers and retweets etc. this way, but impossible at this stage to measure how that relates to sign ups.
- blahi 10y agoThat's just plain wrong. I'm sorry I can't be more constructive but what you say makes sense on paper, but is not true in reality. b2b purchasing decisions are still made by people who are as obsessed with social media as everybody else. You just have to figure out the best way to approach them. LinkedIn on the other hands has a very high bid floor which makes it a very tough to turn any return on the investment.