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> Don't get me wrong, I am not really complaining as I have a steady core of users who seems to use the app regularly, but I am mystified at the very low rate o

> Don't get me wrong, I am not really complaining as I have a steady core of users who seems to use the app regularly, but I am mystified at the very low rate of converting visitor and initial account creators into regular users. Have you asked them? No, I'm dead serious. Have you dropped any of them a note or scheduled a call to see why they don't stick around? If you can gain information that increases your ratio from 1 in 20 to 2 in 20, you double your funnel (and potentially revenue) immediately.

shimon 10y ago
Yes, this. It seems almost too obvious but a few interviews can be incredibly revealing. You should also do this with your exising happy customers, and ask them how they'd explain the value to someone else.
cyberferret 10y ago
Hi, and thanks for your feedback. I do ask the clients who don't stick around, but unfortunately I almost never get replies. I have an automated Intercom personalised note that goes out after 30 days if they don't log back in, but get next to 0 replies, or else one liner "Not really interested" type replies. A few months ago when I only had about a hundred signups, I actually sat down one weekend and wrote individual emails to people who had not logged in in a while. I even went to the lengths of visiting their own company web pages and checking their location via Intercom so I could open the letter with "Hey Bob, hope the weather is great in Berlin - I see you run a small catering company..." etc. but even those got negligible replies. A little better is asking my existing users. After about 20 logins to our system, I have Intercom pop up an in app message asking them to name one thing the love and one thing they don't like about my app. That one almost always gets a response and is proving to be really useful, but alas not helping with retaining users who sign up and disappear...
- caseysoftware 10y ago
  Have you tried to cross reference referral source to active users? If people find you based on certain keywords or links, they may think that your tool solves the problem and once they try it... yes? no? It may be that your SEO is (inadvertently?) describing you as one thing when you're not that at all.
- aagha 10y ago
  It seems you're doing a great job trying to connect with your customers. Congrats. Most people don't try that hard. Have you tried capturing phone number as part of the sign-up process and calling customers who don't seem to be using your software?

shimon 10y ago

Yes, this. It seems almost too obvious but a few interviews can be incredibly revealing. You should also do this with your exising happy customers, and ask them how they'd explain the value to someone else.

cyberferret 10y ago

Hi, and thanks for your feedback. I do ask the clients who don't stick around, but unfortunately I almost never get replies. I have an automated Intercom personalised note that goes out after 30 days if they don't log back in, but get next to 0 replies, or else one liner "Not really interested" type replies. A few months ago when I only had about a hundred signups, I actually sat down one weekend and wrote individual emails to people who had not logged in in a while. I even went to the lengths of visiting their own company web pages and checking their location via Intercom so I could open the letter with "Hey Bob, hope the weather is great in Berlin - I see you run a small catering company..." etc. but even those got negligible replies. A little better is asking my existing users. After about 20 logins to our system, I have Intercom pop up an in app message asking them to name one thing the love and one thing they don't like about my app. That one almost always gets a response and is proving to be really useful, but alas not helping with retaining users who sign up and disappear...

caseysoftware 10y ago
Have you tried to cross reference referral source to active users? If people find you based on certain keywords or links, they may think that your tool solves the problem and once they try it... yes? no? It may be that your SEO is (inadvertently?) describing you as one thing when you're not that at all.
aagha 10y ago
It seems you're doing a great job trying to connect with your customers. Congrats. Most people don't try that hard. Have you tried capturing phone number as part of the sign-up process and calling customers who don't seem to be using your software?