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Could you expand on the choice of the advertising platform? Do you find that Bing performs better than others?

by agopaul 10y ago

simonswords82 10y ago
Yep - less competition and hence lower PPC prices for keywords that are highly sought after on Adwords. There is of course less traffic overall, but more of it converts at a price we can stomach. Would definitely recommend anybody in any industry struggling to make Adwords prices stack up check out Bing.
- zaroth 10y ago
  Years ago when I did this sort of thing, 'less traffic overall' was maybe 5% of the traffic on Bing that you would see on Google. Often traffic was so low it wasn't worth the extra overhead of trying to manage the campaign. I'm not sure if this is still the case, and to what degree?
  - simonswords82 10y ago
    Totally agree with you, that was the case before but not now... Microsoft have slowly caught up and now operate around the 20% search volume mark versus Google's 60%. Here's more info on the market share breakdown: https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-Desktop-Search-Engine-Rankings https://www.comscore.com/Insights/Rankings/comScore-Releases... The thing to also keep in mind is the %'s will vary according to the preferences of your target audience. For example, our target audience are office based with an admin focus. They tend to use a Microsoft OS, which usually has Internet Explorer and you guessed it - has Bing setup by default! I suspect if you're going after a more "techie" crowd that they're more likely to use Chrome, and therefore use Google for their search needs. Obviously all that really matters are the conversion numbers for your particular app. So I usually recommend that people set up some ads in Bing to mimic what they've setup at Google Adwords. Bing has a Google Adword importer, so just import your Adwords and then run them on Bing for a few weeks to see how you fare. That's what we did for Staff Squared, and we were much happier with the Bing numbers than we had been Google - and still advertise on Bing even now.
    - tmaly 10y ago
      Are there any major differences in who the audience is between Google and Bing?
      - simonswords82 10y ago
        Not that I've noticed.

Could you expand on the choice of the advertising platform? Do you find that Bing performs better than others?

by agopaul 10y ago

Could you expand on the choice of the advertising platform? Do you find that Bing performs better than others?

Yep - less competition and hence lower PPC prices for keywords that are highly sought after on Adwords. There is of course less traffic overall, but more of it converts at a price we can stomach. Would definitely recommend anybody in any industry struggling to make Adwords prices stack up check out Bing.

zaroth 10y ago
Years ago when I did this sort of thing, 'less traffic overall' was maybe 5% of the traffic on Bing that you would see on Google. Often traffic was so low it wasn't worth the extra overhead of trying to manage the campaign. I'm not sure if this is still the case, and to what degree?
- simonswords82 10y ago
  Totally agree with you, that was the case before but not now... Microsoft have slowly caught up and now operate around the 20% search volume mark versus Google's 60%. Here's more info on the market share breakdown: https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-Desktop-Search-Engine-Rankings https://www.comscore.com/Insights/Rankings/comScore-Releases... The thing to also keep in mind is the %'s will vary according to the preferences of your target audience. For example, our target audience are office based with an admin focus. They tend to use a Microsoft OS, which usually has Internet Explorer and you guessed it - has Bing setup by default! I suspect if you're going after a more "techie" crowd that they're more likely to use Chrome, and therefore use Google for their search needs. Obviously all that really matters are the conversion numbers for your particular app. So I usually recommend that people set up some ads in Bing to mimic what they've setup at Google Adwords. Bing has a Google Adword importer, so just import your Adwords and then run them on Bing for a few weeks to see how you fare. That's what we did for Staff Squared, and we were much happier with the Bing numbers than we had been Google - and still advertise on Bing even now.
  - tmaly 10y ago
    Are there any major differences in who the audience is between Google and Bing?
    - simonswords82 10y ago
      Not that I've noticed.