When you're just starting out, a low customer acquisition cost, preferably zero, and organic growth is key. A site like HN or Product Hunt may drive a one-time

When you're just starting out, a low customer acquisition cost, preferably zero, and organic growth is key. A site like HN or Product Hunt may drive a one-time spike in traffic, but people Googling for a solution will drive new customers day after day, month after month, if you're actually solving a real problem. Don't worry about SEO too much, but I will say that the more specific your solution is the better you're likely to do. If you're simply introducing the 57th generic time tracking solution, you're going to have a though time. Time tracking for dentists (caveat: I have no idea if there's demand for that)? Now that is a clearly defined customer base, and you can probably think of numerous ways to reach them straight away. Other things I've found helpful when starting out: - Is there a subreddit that caters to your ideal customer? Be active and genuinely helpful in that community. Don't spam your SaaS, but if people express a problem that your service solves, tell them about it. - Is there somewhere your target audience gathers? Think conferences, trade shows, meetup.com, etc. Remember that being profitable always has two sides to it: You can bring in more revenue, or you can control your costs. Don't be that company with 17 employees, spending $100K to make $9K/mo. Strive to be a WhatsApp, with 55 employees making over a billion a year. If you have the technical chops, validate your SaaS at least to $10K/MRR with just a few persons or even by yourself. Then if you really want, use VC to step on the gas. Because that is what VC is: an accelerant, so be sure you're pointed in the right direction and not at a wall.