TBF, it's extraordinarily difficult for a full-time scientist to do better at PR than a full-time bullshitter. Some (e.g., Ng) pull it off, but they tend to be

TBF, it's extraordinarily difficult for a full-time scientist to do better at PR than a full-time bullshitter. Some (e.g., Ng) pull it off, but they tend to be exceptionally brilliant, exceptionally dedicated to their work, and well-supported by their exceptional employers. Most academic people tend to spend all their time in their own comfortable silos for the same reason most industry people send time in their (MUCH more comfortable!) siloes -- there's enough to keep everyone busy for 40-60+ hours/wk without leaving the silos, and families/eating/sleeping are all important too.