I got the impression that the headline was sarcastic, given that it is a direct quote from one of the landlords. Anyway, there was a better quote in the articl

I got the impression that the headline was sarcastic, given that it is a direct quote from one of the landlords. Anyway, there was a better quote in the article where a landlord said he is being vilified by the public for doing the "right thing business-wise". My opinion: he should be. As a former renter in an expensive area, it is really tough to swallow that a rate hike is nothing more than a money-grab. As a former landlord, if the rent covers my mortgage and expenses, it is a far better business decision to keep a steady-paying, no-trouble-causing tenant than it is to price them out of the area and lose that customer loyalty, and to have to spend time and money looking for new tenants. And most importantly, as a human being I just can't do this to people. But then again, I have a heart when it comes to this kind of stuff, and having been burned by a tenant because of my abundant good will, I sold my property and don't rent anymore - I just can't handle being cold and ruthless and "businessy" to people who depend on me for a roof over their head.