This is like an "I know this is going to be down-voted" statement, but as the title of an article. What's wrong with "study shows 60% share articles without rea

This is like an "I know this is going to be down-voted" statement, but as the title of an article. What's wrong with "study shows 60% share articles without reading"? Is this why article titles are getting more and more bait-y?