Well, I did study BA 1.5 years (for free in DK) and I have mixed feelings. From one end, it's just what the author says as there is a lot of fluff floating arou

Well, I did study BA 1.5 years (for free in DK) and I have mixed feelings. From one end, it's just what the author says as there is a lot of fluff floating around. From another end, though, we did a lot of field studies, which included inferencial statistics, that focused on teaching how to properly test theories. Look, the business world is full of complex issues that need research, humans are difficult. The problem with MBAs is that they don't take BA research very seriously - they pretend to teach academic papers just by reading the abstracts and the easy material. Core competency is actually a great line of research, unfortunately by the time it reaches those doing an MBA it has been stripped of all the useful parts and it has become a mere slogan.