I understand what you are saying. I want "trust" to mean something more than "will follow the terms of a deal." Instead, trust is a highly multi-dimensional, c

I understand what you are saying. I want "trust" to mean something more than "will follow the terms of a deal." Instead, trust is a highly multi-dimensional, culturally context-dependent concept. As such, I get little guidance from the phrase "trusting customers works", when I know that each aspect of trust has its own set of parameters, including some where I have no experience to guide me.