Every case is different. This made sense for Amazon because if you're already a Prime subscriber, you may consider using less of Spotify/Pandora/Apple Music/You

Every case is different. This made sense for Amazon because if you're already a Prime subscriber, you may consider using less of Spotify/Pandora/Apple Music/Youtube RED down the road. And if you're not, Prime just became a better value proposition and becomes harder to resist. You're spot on about the ecosystem. This move is more of a hedge against Apple and Google than against the independent ones, although it will hurt them too. They'll become acquisition targets for companies that want to become a 'media company'. Yahoo tried this [1]... Verizon wants to [2]. [1] https://techcrunch.com/2015/01/27/marissa-mayers-mavens/ https://techcrunch.com/2015/01/27/marissa-mayers-mavens/ [2] https://en.wikipedia.org/wiki/Go90 https://en.wikipedia.org/wiki/Go90