I still don't understand why they backtracked on their plan to become the 'social layer' of the internet. They'd get data on so many more things. For example,

I still don't understand why they backtracked on their plan to become the 'social layer' of the internet. They'd get data on so many more things. For example, I was working on integrating Facebook in a large media site, and Facebook would've had access to: what users viewed, how long they viewed things, game play usage (high scores and whatnot) and a lot of other information.