Restaurants have terrible margins (in the 3% range [1]) and high failure rates themselves. Selling to them as a startup is like playing on ultrahard mode diffic

Restaurants have terrible margins (in the 3% range [1]) and high failure rates themselves. Selling to them as a startup is like playing on ultrahard mode difficulty, unless you're solving a hair-on-fire level pain point. The total neglect most restaurants show towards their websites and menus would indicate it's actually not a very high priority problem. Startups are already hard just by themselves. If you want to increase your chances, pick a industry with healthy margins. [1] http://smallbusiness.chron.com/average-profit-margin-restaurant-13477.html http://smallbusiness.chron.com/average-profit-margin-restaur...