I don't see FB/G as direct competitors. Google is good to sell products that are actively searched for. People go to Facebook when they are bored. Facebook is

I don't see FB/G as direct competitors. Google is good to sell products that are actively searched for. People go to Facebook when they are bored. Facebook is great to sell products to people who are bored (various forms of entertainment products and services). It's also good to sell stuff people aren't actively searching. So, depending on the product/service you are offering you can pick a different channel to reach your customers. There's no one-size-fits-all solution.