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It hasn't been an issue until now. Google is an advertising business making real money by advertising. Is this due to the increasing popularity of ad-blockers?
by tomglynch 10y ago
It hasn't been an issue until now. Google is an advertising business making real money by advertising.
Is this due to the increasing popularity of ad-blockers?
- smt88 10y agoAd blockers are probably an issue, but people blocking ads probably weren't clicking on many ads, either. Other theories might be the economy starting to dip (which would be reflected in trimming of marketing budgets) and competition. Competition is interesting. In 2005, there were tons of online stores, and users found them through Google search. Nowadays, most brands seem to have an Amazon store. If a user wants to buy something, they'll just go straight to Amazon and bypass Google entirely. As Amazon accumulates more stores and more buyers, Google is increasingly cut out of that search/purchase loop, and stores have less reason to buy Google ads at all.
- benologist 10y agoAd blocking now covers ~50% of millennials, iPhones, Asus android phones, and soon more. It is snowballing into a "there is no next generation of ad consumers" problem.