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Facebook has infinitely better targeting and signal about their users.
by yoz-y 10y ago
Facebook has infinitely better targeting and signal about their users.
- twelvechairs 10y agoThis is reliant on people continuing to use Facebook as their primary social networking tool.
- eva1984 10y agoWhat's done is done. Facebook won't delete your data, once U registered, give your gender/age, you are probably forever screwed, forever becoming a data point that waiting to be targeted.
- Maarten88 10y agoIn my environment (Netherlands) I'd say that WhatsApp is now the primary social networking tool for most people. I wonder how that is going to work out for Facebook.
- reycharles 10y agoFacebook bought Whatsapp two years ago.
- Certhas 10y agoFacebook owns WhatsApp. The question is what they are going to do with it. WhatsApp with end to end encryption seems to not allow for the type of monetization people are talking about here.
- Maarten88 10y agoThat's what I mean: how will they monetize it? They'll probably introduce business / bot accounts that they can monetize, but the encryption makes all sorts of monetization schemes hard - which is what I like about it.
- petra 10y agoMaybe it's possible to do ad-targeting on the client.
- elorant 10y agoGoogle has context. You search for something, chances are you're interested in buying it. Placing an ad in the search page has better ROI for advertisers. At Facebook you can build loyalty which is a different beast altogether.
- stingraycharles 10y agoSo is it safe to say that Google is better for acquiring hot leads, while Facebook is better for branding?
- smt88 10y agoAlong those lines, Amazon is a much more dangerous competitor to AdSense than Facebook is at the moment.
- cm2187 10y agoAre banners/sponsored posts more efficient than purchased keyword? I would have thought someone searching on google wants to click, that's why he is on google for. Someone checking what their friends are up to on facebook is merely annoyed by unrelated content.
- babuskov 10y agoI don't see FB/G as direct competitors. Google is good to sell products that are actively searched for. People go to Facebook when they are bored. Facebook is great to sell products to people who are bored (various forms of entertainment products and services). It's also good to sell stuff people aren't actively searching. So, depending on the product/service you are offering you can pick a different channel to reach your customers. There's no one-size-fits-all solution.
- mSparks 10y agoSometimes I click on those purchased keywords by mistake. Then get presented with the inevitable "could not connect to server" message because they use tracking servers which are blocked at the router level. Main problem with advertising in general is more and more people are learning it's best use is as a signal of what not to buy. Facebook on the other hand. At least can pretend it's something a friend is recommending. Although that is transparent enough to be even worse.