This will force media companies to do something which they should have done a long time ago. Think of all the videos you ignore on Forbes, WSJ, Bloomberg, etc.

This will force media companies to do something which they should have done a long time ago. Think of all the videos you ignore on Forbes, WSJ, Bloomberg, etc. because you can't view them muted. Think of all the videos from Buzzfeed and others which aren't of such high caliber but are so easy to consume that you do. This will force those with real content to publish that content in an accessible way. I'm fine with videos, especially muted ones, because if the current trends stay I think they'll be more useful to me and everyone else. Text IS great. But somethings like a presidential speech or a short interview need the visual element. Some things don't need the visual part, but a media company can make it better than without it. The key will be to keeping it short because as others mention in the comments it's very difficult to skip around in videos for what you care about. Most of the videos I mentioned are already pretty short though, so I'm guessing that won't be much of an issue for them to adapt.