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Mavens isn't a new product, it's advertising sales in the only growing parts of the company (mobile/video). Meanwhile other revenues are collapsing and total re
by jonknee 10y ago
Mavens isn't a new product, it's advertising sales in the only growing parts of the company (mobile/video). Meanwhile other revenues are collapsing and total revenue is sagging. Profits are in the shitter and they're trying to sell off all the pieces before it's too late. It's absolutely a sinking ship.
So yes, she cherry picked the hot areas and highlights how they are growing and ignores the fact that costs are also growing and profits are disappearing. Yay MaVeNS!
- heimatau 10y agoI'm not a fan of the public just repeating talking points. Namely, you are doing this as well because Mavens wasn't in existence pre-Mayer [1]. Maven IS a new product, you're very misinformed to think anything else. Yahoo isn't a sinking ship, it's previous 'core' is. Hence why Mayer is shifting emphasis, focus, and ahem revenue. Banner ads wasn't going to keep Yahoo alive, Mavens can and will. Mayer was insightful enough to see this and pounced on it even though she believes in some areas she should've acted sooner (I think she's referring to her Maven's focus). [1] http://marketrealist.com/2015/03/yahoo-coins-term-mavens-key-revenue-growth-driver/ http://marketrealist.com/2015/03/yahoo-coins-term-mavens-key... tl;dr; "Yahoo coined the name MaVeNS, a broad acronym for mobile, video, native, and social. Prior to 2012, Yahoo had no native or social ads, and mobile and video were in the nascent stage. The four MaVeNS businesses didn’t contribute any revenue. And now, within less than two years, MaVeNS has contributed more than $1 billion of annual revenue."