Not sure about the downvotes on this one. My recollection is that Coke Zero was introduced to compete with Pepsi Max, and that the primary reason was that men w

Not sure about the downvotes on this one. My recollection is that Coke Zero was introduced to compete with Pepsi Max, and that the primary reason was that men were reluctant to buy things marked as "Diet" (plus there was a long history of Diet Coke being marketed almost exclusively to women [eg https://www.youtube.com/watch?v=Z6Sre-wpGHE https://www.youtube.com/watch?v=Z6Sre-wpGHE ]). Not saying any of this is a good thing... but it's a thing.