In my observation, the differences are in what is found intrinsically rewarding. If I may over-generalized, men have a tendency to find the math itself, the te

In my observation, the differences are in what is found intrinsically rewarding. If I may over-generalized, men have a tendency to find the math itself, the technology itself, solving the puzzle itself, to be rewarding. Women find it more rewarding to see the impact/result of their work. There is also a difference in how they view competition/challenges. I've seen this with girls in robotics. A robot competition is more likely to get the boys excited. Reframing the task as a "challenge", ie: "Can you make a robot to solve this problem?" with the challenge being more open-ended and the result being an objective demonstration instead of a head-to-head run-off is much more motivating. So I think it is worth looking at what intrinsic rewards girls find motivating, and connecting those possibilities back into the technology is important.