I must admit, I was expecting this piece to be ironic (especially after describing the book as a "lame sequel"), or to have a punch line that they applied all o

I must admit, I was expecting this piece to be ironic (especially after describing the book as a "lame sequel"), or to have a punch line that they applied all of this and sales dropped 72%. So I had to re-read it with a different mindset, and there's a few tips I can take away.