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A major new high-end MacBook product announcement should have happened at WWDC 2016. It seems that Tim Cook has decided that only software announcements are app
by chmaynard 10y ago
A major new high-end MacBook product announcement should have happened at WWDC 2016. It seems that Tim Cook has decided that only software announcements are appropriate at WWDC.
Steve Jobs had a better sense of timing when he introduced the first iPad at WWDC in 2010. Apple missed an opportunity to bring down the house at WWDC 2016. Apple execs need to recognize that Apple developers, the audience at WWDC, badly need and want improvements to the high-end MacBook products.
The old saying at Apple was that "software sells systems". Apple Hardware Engineering is still a world-class organization and is directly responsible for most of Apple's revenue. Why not play up this strength at WWDC?