This reminds me of Ben Horowitz' The Hard Thing About Hard Things, where he talked about implementing a plan to lay off 90% of his company in complete secrecy,

This reminds me of Ben Horowitz' The Hard Thing About Hard Things, where he talked about implementing a plan to lay off 90% of his company in complete secrecy, for fear of employee exodus and loss of customer confidence. But that was a very different situation than Buffer is in now, as it happened during the original dot-com era collapse. Kudos to Buffer for their approach to transparency. I think it will actually serve them well here.