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I would say this depends heavily on when this happened - when I was on the Tumblr ads team the primary push was to ensure that ads were part of the Tumblr exper
by elliottcarlson 10y ago
I would say this depends heavily on when this happened - when I was on the Tumblr ads team the primary push was to ensure that ads were part of the Tumblr experience - brands would be encouraged to be a part of the ecosystem and it wasn't about getting links out to external sites. This was meant to make ads feel like they were a part of Tumblr, something that people would want to see. Brands like Denny's embraced this approach and have an amazing Tumblr blog and presence because of this - the original engagements they received paid off immensely over time. Other brands which didn't take that approach as seriously, nor knew how to engage with the Tumblr community, probably did not do as well. Things changed for a while after that, especially when ads were no longer being served from the in-house platform we built, but relied more and more on the Yahoo system.
- gnicholas 10y agoWe would have been happy to go this route with our advertising, since clearly the native/organic experience was generating interest for us. Too bad we never had a chance to work with them! Do you know if there's any more flexibility these days? I talked with them October 2015, IIRC.
- elliottcarlson 10y agoI had transitioned from the ads team quite a while before that, if I recall correctly, I was on ads from February 2013 through January 2014 - that's around the time things were transitioning to the Yahoo ads platform. I left Tumblr October 2015, so have even less insight now :)
- desdiv 10y ago>Brands like Denny's embraced this approach and have an amazing Tumblr blog and presence because of this - the original engagements they received paid off immensely over time. For those out of the loop: http://imgur.com/gallery/jKs0n http://imgur.com/gallery/jKs0n
- maneesh 10y agoThis is truly amazing.