Why do you insist that the only alternative is for newspapers to be: "more beholden to native advertising or shallow advertising-like content"? There are other

Why do you insist that the only alternative is for newspapers to be: "more beholden to native advertising or shallow advertising-like content"? There are other ways of generating revenue while still producing high-quality content. And it's not like the whole world is going to turn adblockers on overnight, the trend is visible but it's slow, newspapers and other related businesses have plenty of time to think this through and implement other ways of getting money. Also, the trend may well die out if there is a significant change in how intrusive ads are in general. Another thing is that, in capitalism, this kind of thing is supposed to happen all the time, isn't it? Isn't it just that "the newspaper market is ready for disruption"? Is publishing industry that dependent on this single stream of revenue? It's like Saudi Arabia and the oil, then. I can't help but think that publishers are lamenting because "free lunch is over". There was no Internet and everything was fine. Then the WWW (and AdWords) came and suddenly it was easier than ever to show your ads to thousands and later up to millions of users. Someone discovered that such advertising actually "works" (for some definition of "works"...), people started taking it seriously and publishers naturally expanded their businesses to the Internet. Their contribution to the Internet is mainly ads and DRM. Anyway, it worked for a long time and now it may be slowly dying out, some publishers may go bankrupt, but many will find ways to replace ads revenue on the Internet with something else. Basically, what's the big deal? What am I missing here?