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Reid Hoffman interviewed Marissa Mayer for his blitzscaling lectures at Stanford and she gives some insights into her mobile strategy and why she made these acq
by zuluwill 10y ago
Reid Hoffman interviewed Marissa Mayer for his blitzscaling lectures at Stanford and she gives some insights into her mobile strategy and why she made these acquisitions. In short and paraphrasing massively Yahoo had a tiny team dedicated to mobile and she wanted to change this fast. Full interview here: https://www.youtube.com/watch?v=NS9mzbgI_qk https://www.youtube.com/watch?v=NS9mzbgI_qk
- spriggan3 10y ago> Yahoo had a tiny team dedicated to mobile and she wanted to change this fast I'm not sure what was the point of buying Tumblr 1 Billion if Yahoo had a mobile strategy problem. Tumblr isn't big on mobile.
- vorotato 10y agolol what do you mean tumblr isn't big on mobile. 78%. percent of Tumblr's audience that access it through a mobile device. Their whole site is tailored for mobile.
- spriggan3 10y agolol, you didn't get the memo , did you ? http://mashable.com/2016/06/15/how-yahoo-derailed-tumblr/ http://mashable.com/2016/06/15/how-yahoo-derailed-tumblr/
- effingwewt 10y agoSince we're being snarky- perhaps read the articles you toss out? It specifically says that a major cause was the merging of their sales/marketing/ads teams and installing middle management (between Marissa and Karp) who knew little-to-nothing about Tumblr, much less how to run it. It's not like Yahoo bought them out to turn them away from mobile. Or even to help Yahoo become more mobilized. They wanted to monetize Tumblr and gain from it's younger audience.